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Thanks Mic - great read.

It’s clear that he had a genius for something; if memory serves, that was for taking other bits of good ideas and making them marketable.

It seems he’s made the classic monomaniacal miscalculation of believing his hype to be an unbridled talent, one transferable to any sphere.

At least in buying Twitter (of all the things to buy) he won’t be short of advice to the contrary.

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If the word 'substack' is allowed can't people use the name of your substack and find you pretty easily? It won't be AS easy which I guess is bad!

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